The history of the Gävlebock begins in 1966 at Slottstorget in Gävle. Here you can read about the fate of the straw goat from the start onwards.
The Gävlebocken's history begins in 1966 when it was set up for the first time at Slottstorget in Gävle. It was Söder's merchants who decided to build the large straw goat to attract more visitors to the shops on Söder in Gävle.
Who came up with the original idea to build the world's largest straw goat is not entirely clear. There is information that it came from advertising man Stig Gavlén. Others testify that it may have been Harry Ström, TV trader and chairman of the merchant association. The idea is also said to have come from Inga Ivarsson in Hälsingland. Inga's family owned Edsbyverken, which previously lent the world's largest skis and the world's largest chair to Söder's merchants. The straw goat would then be a continuation of the "world's largest" theme.
What we know for sure is that Stig Gavlén sketched the first drawing of the Gävle Goat on a napkin inside the pastry shop Lido in Söder. Brother Jörgen Gavlén took help from his colleagues at the fire station and built the first goat. The cost of SEK 10,000 was covered by Harry Ström.
As board minutes from Söder's merchants are missing for the current year, Stig Gavlén, Harry Ström and Inga Ivarsson remain as possible idea incubators for Gävlebocken.