– A GLOBAL CHRISTMAS SYMBOL.
The peculiar story about the Gävle Goat started in 1966, when the idea came up to design a giant version of the traditional Swedish Christmas straw goat. The objective was to attract customers to the shops and restaurants in the southern part of the city. On the first Sunday of Advent 1966, the huge goat was placed at Castle Square in Gävle. Since then, the Gävle Goat has been a Christmas symbol placed in the same spot every year. Today he is world famous. The Gävle Goat is the world’s largest straw goat and made it to the Guinness Book of Records for the first time in 1985.
In 2018, the Gävle Goat was left unharmed on Castle Square throughout the holidays. See the 2018 inauguration here!